I know, I know. LinkedIn is a boring, stuffy site. A real snoozefest. Before you click away from this post, though, let me tell you why I love LinkedIn. Since leaving my 9-to-5 job in 2005, I’ve been running a profitable, sustainable business as a...

Guest Post by Erica Lampley When it comes to your logo and visual brand, chasing trends isn’t the goal. You’ll end up outdated after a year or two and will have to start over again. (Watercolor, anyone?) Not the best long-term business model. There’s a difference...

The marketing trend that has been garnering the most attention online in recent years has to be influencer marketing. This unwieldy new term signifies a fairly old idea, namely that of celebrity endorsement. Influencer marketing works something like this: a well-known...